'All that was valuable was the history we made, not the money we made.'- Tony Wilson, co founder Factory Records / The Hacienda
The primary ambition of else is to accumulate historical and cultural wealth rather than financial wealth. This ambition will eventually be measured in proxy against the achievement of an unsolicited citation adding reference of else to the Wikipedia pages documenting web search engine's and information retrieval. At this point a significant dent will have been made at a meta-level. By supporting else x you will make up part of a small, yet significant, group of individuals who believe it is possible to actively advance the evolution of human intellect by evolving how we organise and access knowledge. Find out more about supporting else by emailing firstname.lastname@example.org.